This journal article describes from a characterization of Law & Journalism the scenario of institutional weakness
experienced by Colombia regarding the labeling of ultra-processed foods, evidencing a field where there were no
rules of the game, which had a structural impact on the regulatory system, that is, a section of the regulatory
framework (legal and regulatory) focused on protecting the right to health, safeguarding consumer sovereignty and,
in short, satisfying the general interest of a population immersed in a context of market failures. In this sense, this
article proposes a preliminary review from a narrative and theoretical-descriptive perspective and through a historical
account, if we consider the recent changes in the Colombian normative-regulatory model.