The coronavirus pandemic reveals an urgent need: the marketing of ultra-processed “junk” food must be stopped. Until now, the food industry has gotten away with pushing consumption of high-calorie, highly processed products—as often and in as many places as possible, and in increasingly large amounts—all in the name of profit In this business-first food environment, obesity and its associated type 2 diabetes, coronary heart disease, and, these days, severe outcomes from COVID-19, are collateral damage. Because poor health more strongly affects the most vulnerable members of society, public health advocates ought to be demanding immediate, forceful government action to discourage food industry production and marketing of unhealthful products.