Chapter: Substantiating regular, qualified, and traditional health claims

Governments are subjecting commercial communication concerning the relationship between foods/foodstuffs and human health to various types of evaluation, scrutiny, and control. In this process, legal scrutiny of commercial speech by courts of law is substituted by scrutiny of scientific bodies or panels with expertise in the field of assessing research performed in the field of nutrition and human health. This we will address and critique with an eye of moving forward out of this conundrum.