The company Gloria was fined in the first instance by the Consumer Protection Commission N°2 of Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI in Spanish) for stating on the label of its product ‘Soy Vida’ of 150 gr and 400 gr the denomination ‘evaporated soy milk’ and on the 1L label ‘UHT soy milk’, misleading consumers, making them think that it was indeed evaporated milk although, due to its composition, this would not be true.