NOM-051 establishes the requirements for the advertising of food and non-alcoholic beverages in Mexico, with the objective of promoting healthy eating and preventing obesity and other diet-related diseases.

Last September, Mexico’s Ministry of Health published the decree reforming two regulations governing the front labeling and advertising of prepackaged food and non-alcoholic beverages.

The modification aims to:

– Harmonize the regulations with the new specifications of the front labeling system.

– Prohibit the use of characters, animations, cartoons, celebrities, athletes or mascots, interactive elements. Such as visual-spatial games or digital downloads in the advertising of prepackaged food and non-alcoholic beverages that exceed nutritional criteria and contain warning seals and/or precautionary statements.