Mexico – Further Restrictions on Food and Drink Labeling

On September 8, 2022, the Federal Executive ordered the publication of a Decree amending, adding, and revoking various provisions of the Sanitary Control of Products and Services Regulations, and the General Health Law Regulations in Advertising Matters and which entered into force on September 12 of the current year.

Among other changes, article 25 bis1 of the Regulations for Sanitary Control of Products and Services, establishes that the label of prepackaged food and non-alcoholic beverages that include one or more warning stamps of the front labeling system, must not contain children’s characters, animations, cartoons, celebrities, athletes or mascots, interactive elements, such as visual-spatial games or digital downloads, aimed at girls and/or boys that incite, promote or encourage their consumption, purchase or choice; nor make reference to external elements for the same purpose.