NOM-051 establishes the requirements for the advertising of food and non-alcoholic beverages in Mexico, with the objective of promoting healthy eating and preventing obesity and other diet-related diseases.

Last September, Mexico’s Ministry of Health published the decree reforming two regulations governing the front labeling and advertising of prepackaged food and non-alcoholic beverages.

The modification aims to:

– Harmonize the regulations with the new specifications of the front labeling system.

– Prohibit the use of characters, animations, cartoons, celebrities, athletes or mascots, interactive elements. Such as visual-spatial games or digital downloads in the advertising of prepackaged food and non-alcoholic beverages that exceed nutritional criteria and contain warning seals and/or precautionary statements.

The new procedures and costs for food and beverages with seals will be disclosed in the next few days.
New year, new reforms. The food and beverage sector is already attentive to the federal government’s provisions that will come into effect on March 8 and will impact all products regulated by NOM-051.