The National Administration of Medicines, Food and Medical Technology (ANMAT in Spanish) announces new advertising standards for food and dietary supplements through Provision 4059/25 which establishes rules on advertising aimed at the general public, disseminated in traditional, non-traditional and/or digital media, of national or imported products.

ARTICLE 1: Advertising aimed at the general public, disseminated in traditional, non-traditional and/or digital media, of the products set forth in Article 2°, whether domestic or imported, shall be governed by this provision.

Advertising shall be understood as any form of communication or advertisement whose purpose is to make known a product, its characteristics, properties and/or uses in order to generate interest in the audiences and attract potential users.

Product advertising shall comply with the following general principles:

1. Only products that have obtained the corresponding authorization may be advertised.

2. Advertising shall promote the adequate, safe and rational use of the product, objectively presenting its properties, characteristics and uses without deception or misleading, providing truthful, accurate and clear information, according to the information approved by the sanitary authority.

3. Advertising should be carried out in accessible and understandable language.

4. It shall be the responsibility of the owners of the products to guarantee, according to the consideration of the specific characteristics of the media used for advertising, the proper use of the name, attributes and/or messages disseminated in relation to the product.

ARTICLE 4°.- All advertisements destined to the public shall:

1. include the trade name/active pharmaceutical ingredient, trade name/sales name of the product, as appropriate for each category, as indicated in the registration, authorization or registration of the product. The product label must also be shown as approved.