Between July and August, the country conducted field research in the three departments of the central axis to evaluate and compare the effectiveness of front-of-pack nutrition labeling on food products with a view to its future implementation.
It has been shown that front-of-pack nutrition labeling on food products helps consumers to be more aware of the potential harmful effects of a product and to choose healthier alternatives.
The research process in Bolivia is led by the Ministry of Health and Sports, through the Directorate of Health Promotion and the nutrition areas of the Departmental Health Services (SEDES in Spanish) of Cochabamba, Santa Cruz, La Paz and the Regional Health Service (SERES) of El Alto, with technical support from the Pan American Health Organization/World Health Organization (PAHO/WHO) and the Universidad Mayor de San Andrés (UMSA in Spanish).

The results of this research will guide the identification and development of an appropriate front-end nutrition labeling scheme for consumers in Bolivia, allowing the population to easily identify when a product is excessive in critical nutrients associated with obesity and Non-Communicable Diseases (NCDs in Spanish). It will also help consumers make informed choices regarding the foods they consume and discourage the consumption of products with excessive sugar, fat and sodium content. This will ultimately result in contributing to the protection of public health and the reduction of health costs, including improving the economy.