This article analyzes the actions that the Non-Governmental Organization (NGO) that pro-tect Consumer Rights in Brazil, Colombia, the United States and Mexico perform against misleading advertising in ultra-processed foods. This type of food promotes unhealthy eat-ing habits for children; causes excess weight to be a determining risk factor for chronic noncommunicable diseases (NCDs); and affects the health and quality of life of the popu-lation. Ultraprocessed foods, are considered to be the main factor in the epidemic called globesity, which is why ngo that protect Consumer Rights have made efforts to counteract the misleading communication and advertising strategies followed by the ultraprocessed food industry. The methodology of the study is of qualitative nature through in-depth in-terviews with the directors of six ngo from the aforementioned countries. The study includes the main actions thatngocarry out to demonstrate, inform, persuade and exert pressure on the food processing industry underlining the importance of communication and education in the work of defending consumer rights and the need for incorporate digi-tal media in its activity of information, feedback, manifestation and linking of parents, aca-demic communities, public opinion, legislative groups, government authorities and society in general.