The Federal Consumer Attorney, Ricardo Sheffield Padilla, suggested to the Legislative Power to explore the possibility of sanctioning even with the loss of the federal concession to any media that does not comply with an order regarding the removal of misleading advertising from its broadcasting.

During his participation in the virtual event “Parliamentary Dialogues: prohibition of miracle products”, organized by the Board of Directors of the Senate of the Republic, the head of Profeco considered it important that the Legislative, particularly the Senate, explore the way to improve the Law on the matter. “We must analyze the scope of the law in order to have the power to sanction,” said the official.