The Brazilian Institute for Consumer Protection (IDEC in Portuguese) has released a survey indicating that many claims regarding the protein content of food and beverages sold in Brazil may lead consumers to erroneous conclusions. The study warns about the increasing number of products that emphasize added protein as a healthy differentiating factor, even in the case of ultra-processed foods.
Sixty-five claims related to protein were identified across these 52 products. Most of these claims pertained to the amount present in the food, but 11 instances contained information deemed potentially misleading. One cited example was a granola that claimed to contain 30 grams of protein per package; however, upon checking the recommended serving size on the label, the value was reduced to only 5 grams, which represents merely 5% of the daily recommended intake, a quantity insufficient for the product to be considered a good source of this nutrient.



