USA: Nationwide Survey Reveals 81% of Americans Want Clearer Product Labeling of Plant-Based ‘Chicken’

The National Chicken Council (NCC) today announced findings from a recent national survey* of Americans regarding consumer attitudes about chicken and plant-based ‘chicken’ alternatives. Survey participants included individuals who consume meat and animal products, along with flexitarians, vegetarians and vegans. The results indicate the majority of Americans want clearer product labeling and separate shopping sections for plant-based products.