The Consumer Power Organization has presented the study “What Do We Eat? The Double Standard of Colorings in Ultra-Processed Products.”
The study shows that 52% of the products analyzed in Mexico contain synthetic colorings, while in Switzerland and the United Kingdom, those same products, from the same global corporations, either do not use colorings or use natural alternatives.
The document analyzes the presence of synthetic and natural colorings in processed and ultra-processed products aimed at children and adolescents, such as cereals, salty snacks, sugary drinks, and dairy products. It compares products from brands such as Kellogg’s, Nestlé, Sabritas/Fritos Lay, and Walkers and Barcel sold in Mexico, the European Union, and Switzerland.
For the study, a sample of these products was collected, and the colorings reported in the ingredient lists of products available in the Mexican, Swiss, and United Kingdom markets between November 2024 and February 2025 were recorded.