The alcoholic beverage labeling law, which was published in the Official Gazette a year ago and is due to begin on July 7, has as its main objective to promote responsible alcohol consumption and reduce the associated risks.
The labeling and warnings included in the advertising will come into force on July 7, 2024 and the restrictions on advertising will come into force on July 7, 2026.
One of the most outstanding measures is the obligation to label calories on the labels of bottles with an alcohol content equal to or higher than 0.5 degrees. This change will allow consumers to have a clearer idea of the caloric impact of these beverages in their daily diet.
In addition, the law prohibits the advertising of alcoholic beverages to minors and establishes restricted time slots for their promotion in the media.