Brazil – Committee analyzes rules for alcohol beverage advertising

The Human Rights, Minorities, and Racial Equality Commission of the Chamber of Deputies will hold a public hearing on Law 9.294/96, which restricts the advertising of beverages with more than 13% alcohol, excluding most beer brands.

The hearing was proposed by Deputy Erika Kokay (PT-DF).

“The advertising of these products encourages consumption, promoting the trivialization of a substance that is demonstrably harmful, both to the individual and to society,” says Erika Kokay.