The Brazilian Association of Radio and Television Broadcasters (ABERT in Portuguese) filed a Direct Action of Unconstitutionality before the Supreme Federal Court in which it questions two resolutions (24/10 and 96/08) of the National Health Surveillance Agency (ANVISA in Portuguese) that establish rules for the advertising of foods considered harmful to health and for the advertising of medicines.
According to ABERT, ANVISA’s rules (24/10) and (96/08) establish limits that could only be created by federal law. The association also maintains that the restrictions are disproportionate and affect economic freedom, since instead of providing information to consumers, they seek to make the advertising of these products unfeasible.
In the request, Abert stressed that the resolutions have already been suspended by court decisions, but may be reinstated soon.
Resolution 24 of 2010 imposes new restrictions on advertising of “foods considered to have high amounts of sugar, saturated fats, trans fats, sodium and beverages with low nutritional content,” according to the lawsuit. Regulation 96 of 2008 deals with practices aimed at advertising or promoting medicines.
The lawsuit alleges that the resolutions violate the principles of “legal reserve, proportionality and free initiative,” as well as the “rights to freedom of commercial expression and consumer information” and should be declared unconstitutional.
Some of the restrictions challenged by Anvisa restricted, for example, the participation of celebrities in product advertising and prohibited the use of expressions such as “proven in clinical trials” and “scientifically proven.”
The rules have been suspended for more than 10 years by judicial decisions, but are being discussed in the Supreme Court in some appeals. In one of the actions, the rapporteur, Minister Cristiano Zanin, ruled that Resolution 24 of 2010 was valid. He is also the rapporteur of the current Abert action.
In another case, Minister Flávio Dino recognized the validity of Rule 96 of 2008. Both trials of the cases were suspended in 2024 at the request of Minister Cármen Lúcia to have more time for analysis.
The association denounces that the decisions generate “legal uncertainty” and asks the rapporteur to unilaterally grant a precautionary measure (urgent) “to immediately suspend the effectiveness” of the resolutions. It also requests that the analysis be sent to the full Court.
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