A bill introduced by Congressman José Luna (Podemos Perú) proposes that beverages that use the image of a fruit in their labeling, advertising or commercial presentation must contain at least 50% pulp of that fruit.
Bill No. 8543/2024-CR seeks to protect the health and rights of consumers by ensuring that information on beverage labels and advertising is truthful and accurate.
In his explanatory statement, Congressman Luna Galvez points out that beverage advertising in the Peruvian market often uses images of fruits to attract consumers, generating a perception of freshness and health in the products. He adds that this marketing strategy relies on the positive association consumers have with fruits, seeing them as synonymous with nutrition and wellness.
This suggests that the product contains fresh and natural ingredients, which influences the purchasing decision of consumers looking for healthier options. However, it warns that this practice can be misleading, as many of these beverages contain minimal amounts of fruit pulp or, in some cases, only artificial flavors with no actual fruit content promoted.