The Ministry of Health, in collaboration with the National Health Surveillance Agency (ANVISA), the Pan American Health Organization (PAHO), and the Center for Epidemiological Research in Nutrition and Health at the University of São Paulo, has issued the first report of the “Monitoring of Food Labeling in Brazil” project. The initiative aims to monitor the labeling and nutritional profile of food products sold in the country, thereby supporting public policies for adequate and healthy nutrition.
Researcher Ana Paula Bortoletto presented the analysis conducted by the USP (University of São Paulo), based on data collected by Mintel for the “Global New Products Database” platform at food and beverage retail outlets across all regions of Brazil, and on data obtained directly from the industry. All new packaged products available on the market within a three-month period were collected (the 39,000 packaged food and beverage products launched in Brazil between November 2020 and November 2024, 62% of which are ultra-processed and only 18.4% are unprocessed or minimally processed). The database included changes in size, new flavors, new packaging types, and reformulated products. The labeling assessment also considered the perspective of the Nova classification*, adopted by the Dietary Guidelines for the Brazilian Population.