Chile – Proposal for a new graphic standard for food labeling in Chile

Article published in the book Propuestas para Chile 2024. The research was developed within the framework of the UC 2024 Public Policy Competition. Despite existing regulations, in Chile there are still deficiencies in the legibility and comprehension of labeling, exposing the population, especially those with dietary restrictions, to health risks. This report proposes a new graphic standard for labeling, based on a study of 300 products and a usability test that revealed legibility problems in aspects such as the size and contrast of the typography, the format of the allergen declaration and the difficulty to identify the ingredients section.