The National Administration of Drugs, Food and Medical Technology (ANMAT in Spanish) has published 2 new Resolutions 11378/2024 and 11362/2024, which amend the Application Manual of Law No. 27642 and Decree 151/22 on the front labeling system.
Resolution 11362/24: Nutritional declaration and advertising restrictions
Introduced the “Application Manual”, which establishes new guidelines for front nutritional labeling. According to this regulation, foods and alcoholic beverages formulated, manufactured and packaged without the presence of the customer must include these seals, provided that they contain added sugars, sodium or fats, either as main or secondary ingredients. In addition, the labeling must detail the amounts of added sugars, saturated fats, total fats, sodium and energy in the ready-to-eat product.
Regarding advertising, it is prohibited to include on the packaging any type of endorsement granted by civil or scientific associations, as well as the use of children’s characters, promises of prizes, contests or events. In short, the product cannot be promoted through elements that condition the purchase decision outside the genuine interest of the consumer.
Resolution 11378/24: Restrictions for products aimed at minors
It establishes the prohibition of advertising, promoting or sponsoring packaged food and alcoholic beverages that are especially aimed at children and adolescents.
The annex of this provision emphasizes advertising methods, requiring that the labels be visible and proportional to the size of the container. In the case of audiovisual advertising, they must remain on screen for a sufficient time, avoiding inducing errors or confusion in consumers.
Current regulations and transition
Products that are already labeled according to the previous regulations will continue to be marketed until stock runs out. From then on, companies will have to adapt to the new provisions established in provision 11362/2024.
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