The Ministry of Health has published Decree No. 24, which “Determines the characteristics of the message promoting healthy lifestyle habits contained in food advertising”. The regulation establishes the application dispositions and graphic norms of the Message that promotes healthy life habits.
The Message to be included in the advertising of food or food products in mass media, in accordance with the provisions of Article 110 bis of Supreme Decree No. 977 of 1996, of the Ministry of Health.