Campaign developed by Moringa agency focuses attention on ingredients that indicate whether a product is ultra-processed or not

The Consumer Protection Institute (Idec) takes another step in raising awareness among the population about the consumption of ultra-processed products. In the new campaign created by the agency Moringa, Idec calls on consumers to read the fine print on food product labels and pay attention to ingredients such as colorings, flavorings and sweeteners (popularly known as sweeteners). The presence of these food additives indicates that the product is ultra-processed and its consumption can be harmful to health.